Love Is Blind: Are You Asking the Right Questions to Close Sales?

“In this fast-paced world that we live in you're either selling or being sold to.” - Natisha Livingston

I’ve been deep in the trenches binge-watching Love Is Blind. As this crazy season unfolds, I can't help but notice that these contestants aren’t asking the right questions. It got me thinking: this is just like our approach to sales in business.

Whether you’re a service provider or sell products, if you’re struggling to close deals, I can almost guarantee that you might not be asking the right questions during your sales conversations.

Three Types of Questions to Ask

When engaging with potential clients, there are three essential types of questions you should focus on:

1. Interest-Piquing Questions: These questions should spark curiosity about what you have to offer. For example, “What are your biggest challenges in planning successful events?” This allows you to connect your services to their specific needs, setting the stage for deeper engagement. I like to have 3-4 go to questions to pique someone's interest. This will vary from industry and should be relevant to your audience. When I spent my time in network marketing, my number one go to question was "Do you keep your options open to different income opportunities?" This made people curious about what I was offereing and led to them to asking more questions about what it is I do.

2. Qualifying Questions: You need to determine if this potential client is a good fit for your services. Ask questions like, “Have you hosted events before?” or “What’s your budget for this event?” These questions help you assess whether they can afford your services and if your offerings align with their goals. I remember a mentor of mine told me I wasn't talking to enough people or I wasn't talking to enough of the right people. I was talking to hundreds of people a week, but wasn't closing any deals. I realized that I was spending too much time talking to people who weren't qualified for the services that I was providing.

3. Concern-Addressing Questions: It’s vital to uncover any hesitations a potential client may have. Questions such as, “What would hold you back from moving forward with this?” give you insight into their concerns and allow you to prepare thoughtful rebuttals. Throwing these questions in throughought your conversation upfront makes it easier to close the deal when price come up.

The next time you're in a sales conversation, remember to ask as many questions as possible. The benefits of this approach are twofold:

• Positioning Your Offer: By understanding your client's specific needs and concerns, you can tailor your pitch to showcase how your services can solve their problems, ultimately digging deep and uncovering how you are the obvious choice (or not). It's absolutely okay to not be in the position to be everyone's solution.

• Proactive Rebuttals: Knowing their objections upfront means you can think of effective responses on the spot, enhancing your chances of closing the deal.

Conclusion: Take Your Sales Conversations To The Next Level

In this fast-paced world that we live in you're either selling or being sold to. Asking the right questions can be the difference between a closed deal and a missed opportunity. Whether you’re looking to increase event ticket sales or maximize event revenue, or whatever it is you might be selling, refining your questioning techniques is crucial.

At ElluminateHER, we believe in the power of meaningful conversations that drive results. By honing your ability to ask the right questions, you’ll not only improve your sales conversion rates but also build a deeper connection with your audience.

If you're ready to elevate your sales conversations and sell more tickets to your event get your hands on our Conversion Toolbox.

www.elluminateher.com