Event Producers’ Secret To Maximizing Conversion

“So many people just pitch and pray that people will move forward into their offer.” - Natisha Livingston

Are you an event producer looking to take your marketing or enrollment event to the next level? Whether you're hosting a workshop, conference, or retreat, one key factor can make all the difference in the success of your event: sales and enrollment support.

Picture this: You've spent months meticulously planning every aspect of your event, from selecting the perfect venue to curating an impressive lineup of speakers. You’re clear on the transformation your attendees will receive, your message is on point and your content has attracted the most aligned individuals to share space with you.

You’re looking to fill the remaining 10 seats into your offer and you’re confident that this offer will resonate with those in the room- this is where professional sales and enrollment support can truly make a difference.

With that said, here are 4 reasons why you should hire a sales and enrollment team at your next event!

1. Maximize your event's revenue potential

 Once you are done pitching what do you do? So many times event producers will find themselves Pitching and Praying. They'll tell people what website to go to or send them a follow up message, but both of these methods are ineffective. You are relying on the individual to move themselves forward when in reality, there should be clear guidance and next steps. Having someone on your team who is dedicated to sales and enrollment means that after you pitch, they can focus on having sales conversations, handling objections and taking payment on the spot to move people forward all while you can focus on what you do best – creating an exceptional event experience for your attendees.

2. Enhance the attendee experience

The number one way to increase conversion is by prioritizing the attendee experience. How can you make them feel thought of, wowed and craving more of you at every interaction. Personalization plays a huge factor, but it can be extremely time consuming. Imagine each of your attendees receiving a personalized welcome call with a team member who is able to identify their current pain points, ensuring that they feel valued and taken care of from the moment they register for your event. Now think about you being the one executing these calls, probably sounds like a nightmare. Having someone on your team focused on sales and enrollment allows them to bridge the gap between you and your attendees. No longer will you have to be bombarded with questions or concerns, you can direct all attendees to your sales team. They feel valued and heard while you can remain stress free as you plan your event.

3. Build long-term relationships

By cultivating a loyal community of attendees who trust and value your events, you can create a sustainable business model that thrives year after year. With the right support in place, you can nurture these relationships, gather valuable feedback, and tailor future events to better meet the needs and preferences of your audience. Having a sales and enrollment team member, you can be assured that the necessary touchpoints are happening in order to maintain integrity with your audience.

4. Peace of mind

Many event producers operate as the planner, the event decorator, the talent, customer service, the sales person and everything in between. Instead of worrying about how many people will convert, you can remove yourself from the sales process, knowing that you have a dedicated team working tirelessly behind the scenes to ensure its success. Your sales team is an extension of you. They operate within your standards, your values and your processes. Having a sales team allows you to focus in on your zone of genius and provide the transformation that your attendees came seeking.

Investing in professional sales and enrollment support is a smart decision for event producers looking to maximize their event's success. Whether you're aiming to increase revenue, enhance the attendee experience, build lasting relationships with your audience, or simply alleviate the stress of managing sales, outsourcing this aspect of your event planning process can yield significant benefits. So why wait?

Want to see if your event is set up for maximum conversion? Download our FREE Checklist.

If you're ready to take your event to the next level, partner with ElluminateHER. To learn more about how we can support your sales and enrollment needs click here to connect with our team. Together, let's create an unforgettable event experience that leaves a lasting impression on your attendees.

www.elluminateher.com